Hydro Tasmania

Brand refresh


After undertaking a brand strategy review Celsius delivered a brand platform, vision, and a clear identification of their positioning. This formed the basis of the creation of a new visual language, which is being applied to all internal and external communications.

The visual language and communication collateral rollout is based on a ‘wave’ device that echoes the natural resources of the Tasmania environment. The line work strategically interacts with strong typography and image to highlight key messages.

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