The National Print Awards
The National Print Awards 2014
The National Print Awards is a national competition between gold winning State print awards and referred to within the industry as the ‘best of the best’, showcasing Australia’s printing excellence.
With this being the pinnacle of Australian print we were asked, for the third year in a row, to come up with a theme that carried this mantra: that print is high-quality, it will come out on top, it’s here to say and it won’t back down. We came up with the theme of the classic boxing match – where to win you need to be “the best of the best”.
A large part of the creative development was creating a tone of voice in the copywriting that blended both print and boxing expressions with humour.