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City of Melbourne

Christmas Campaign

melbourne.vic.gov.au

City of Melbourne has been responsible for delivering a Christmas program compromising of decorations and signature events for over 12 years; positioning itself as the Christmas Capital. The brief was to compliment the current creative by expanding on traditional and nostalgic elements and reflect the City of Melbourne Masterbrand throughout the look and feel.

We developed ornaments that best reflected the unique selling points of the city experience, which included: a nutcracker solider, Melbourne Town Hall, Santa in his house, Mistletoe Kissing Bridge and Flinders St Station, which carried through to the Christmas Gift Guide, Town Hall posters, and series of print and digital advertisements.

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City of Melbourne Christmas Campaign

City of Melbourne Christmas Campaign

City of Melbourne Christmas Campaign

City of Melbourne Christmas Campaign

City of Melbourne Christmas Campaign

City of Melbourne Christmas Campaign

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