Opera in the Market looked to Celsius when rebranding their 2011 campaign. The brief was to position the event to be more accessible to a broader audience while still encapsulating the drama and spectacle of opera at the Queen Victoria Market.
The new brandmark was required to remain timeless yet flexible enough to adapt to a visual language that would evolve throughout the years. Using illustration and a slightly humorous approach, Celsius created a unique visual language that supports the new Opera in the Market brand.
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