City of Melbourne
Melbourne Awards Campaign
The Melbourne Awards are presented each year by the City of Melbourne celebrating the inspirational Melburnians who dedicate their time and energy for the benefit of the city.
Celsius was engaged by the City of Melbourne to develop the design concept for both the 2015 and 2016 Awards.
Our brief was to reinvigorate past designs and create a fresh, flexible and sophisticated look and feel, whilst retaining elements such as colour, type and adhering to the city’s brand guidelines. Our design boasted an edgy but elegant geometric pattern that was able to be adapted across a wide range of marketing communications including signage, advertising and event collateral.