Lord Mayor’s Charitable Foundation

Feed Melbourne

feedmelbourne.org.au

Feed Melbourne is an initiative run by the Lord Mayor’s Charitable Foundation (LMCF) to help raise funds to assist charities to collect, cook and distribute food to people in need.

LMCF commissioned Celsius to create a new look and feel for the latest campaign to that would resonate with the people of Melbourne.

The campaign collateral specifically targeted corporate businesses and resulted in greater community engagement and a successful year for donations.

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